Will Akerman wins Angel News Winter ‘Pitching 4 Management’ – Best Pitching Company


Innovative web-based business MyKindaCrowd has entered 2012 with even bigger growth plans after winning the 2011 UK finale of entrepreneurial event ‘Pitching for Management’.

MyKindaCrowd, a multi-award winning business connecting brands with universities, colleges and schools, scooped the £2,000 Pitching for Management award after beating 11 other UK businesses to the title at an event held at Leigh Court in Bristol.

Challenging the issue of management in small businesses, Pitching for Management (www.pitching4management.com) is a UK series of events offering fast-growth companies the chance to find business mentors, senior executives and non-executives to help their company proceed to their next stage of growth. 

“This award is voted for by business people who know just what it takes to succeed in business. It means a huge amount and validates our big vision and future International plans,” said William Akerman of MyKindaCrowd, who is in the process of recruiting a Business Development Director and Non-Executive board as a result of Pitching for Management.

“The contacts made during Pitching for Management are already proving invaluable. I expect tangible benefits as a direct result, including talented new hires, expert advice and network opportunities.”

Throughout 2011 Pitching for Management held 35 events in 18 cities throughout the UK at which over 200 businesses pitched for mentors, senior executives and non-executives to support their growth plans.

The events culminated in a grand finale at which 12 businesses voted for by audiences at each of the regional events had a last chance to pitch and to compete for the overall Pitching for Management prize.

William needed to recruit individuals with management experience to support the company’s expansion plans. The company currently has over 20,000 students registered at 72 universities and 852 schools throughout the UK.

He said: “Our business is expanding at an exponential rate; after less than six months since launch more than 75 per cent of universities and 25 per cent of schools and colleges have signed up.”


He added: “Pitching for management is a superb initiative. This is the first time I’ve experienced such an intuitive matching of entrepreneurs with business people.

“MyKindaCrowd benefited hugely from meaningfully interacting with like-minded business people who are relevant, skilled and interested specifically in our business. I would recommend this to all entrepreneurs and business people who would like to support fast growing new companies.”

Companies already engaged with MyKindaCrowd include McDonalds, Fujitsu, Sport England, Logica, Arup, and More magazine.

Modwenna Rees-Mogg of Pitching for Management organisers AngelNews said the success of the 2011 series of events demonstrated the appetite of businesses in seeking talented management and Board level individuals to help them succeed.

“We’ve been impressed by the level and calibre of companies and individuals attending the Pitching for Management events throughout the UK. In the past the focus for high growth businesses has been very much on the financial and investment elements. Now the emphasis is very much on the talent and experience within the team to take a business forward,” said Modwenna.

“We’ve already announced our 2012 series of events throughout the country and we’re looking forward to matching some quality fast-growth businesses with top talent again this year.”

The finale in Bristol last month was staged in association with Intramezzo and UKBI and was hosted by Business West, supported by Bristol SETsquared and Executives Online.

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