New eco fashion collection launches at highstreet prices
12th August 2013, Isle of Wight
Eco-Fashion brand Rapanui has launched a new 2013/14 collection, designed to bring sustainable clothing to the highstreet at prices that are accessible.
Created from sustainable materials and made in a factory powered by wind turbines, the new collection feature a new on-trend range of t-shirts, tops, vests and hoodies is derived from bamboo, eucalyptus and organic cotton and starts from £9.95.
The idea behind Rapanui’s latest collection is to use market forces to deliver sustainability to more people, rather than trying to market environmentalism as a product for the privileged.
“Just look at Rhianna or One Direction – how many girls dyed their hair red; how many young chaps out there wear chinos and roll their sleeves on their t-shirts? Our vision was to imagine the change we could make if sustainability was an accessible trend, starting at £9.95,” Mart Drake-Knight explained.
The collection features a sustainable ‘fashion basics’ range of plain sustainable garments as well as a mix of bold on trend designs, all of which are 100% traceable ‘from seed to shop’ via Rapanui’s interactive supply chain maps – giving consumers concrete evidence of exactly where and how their clothing is made at a time when consumers are increasingly distanced from the source.
Rapanui products are made in factories that are audited to ensure clean, safe working conditions for workers, a fair living wage and the right to collective representation, providing a refreshing alternative to a highstreet.
Mart Drake-Knight co-founder of Rapanui said: “It’s not that people don’t care about sustainability, it’s just hard to know what to do about it. This isn’t helped by eco-fashion brands ramping up prices and cultivating exclusivity either. We want to give people the option to go for something that’s bang on trend, and has a genuine approach to solving some of the problems in fashion supply chains. That accessibility now includes a low price point too.”
Author: Billy Hunter