By: Tracey Boles Published: Sun, July 14, 2013
A FAST-GROWING British company that has come up with innovative products to stimulate the minds of people suffering from dementia is looking to export to the US.
Thanks for the memory: Ben Atkinson-Willes, right, shows a product of his to a patient and carer
The firm was founded in 2010 by Ben Atkinson-Willes after his grandfather developed Alzheimer’s disease.
As a design student at Kingston University in south-west London, he decided to create alternatives to children’s toys for dementia sufferers and started with a Spitfire-themed jigsaw puzzle for his grandfather.
As well as jigsaw puzzles, Active Minds now makes memory cards that draw on images from the Forties and Fifties such as sugar mice. Its bestsellers are reusable aqua paintings in which water is applied by brush to make images appear. Clients include the NHS, Age UK and Bupa.
Active Mind’s clients include the NHS, Age UK and Bupa
Atkinson-Willes said: “With over 800,000 with dementia in the UK alone it seemed ridiculous that there were no specialist products to cater for my grandfather’s needs. “People living with dementia need to remember happy memories and get to share a sense of achievement with their families. “I’m now looking to expand Active Minds abroad, highlighting dementia as a global crisis.”
• For more information visit www.active-minds.co.uk